If your buyer persona is on the couch at night scrolling through a timeline and watching live streams, this would be a perfect medium to promote your brand. Assume a live broadcast of your business event with short interviews from guests or speakers. Benefits of Ephemeral Marketing If the quantity is enough, you can join the daily trip of the target group Ephemeral content offers opportunities to work on brand visibility You can offer exclusive content (example: 'this live broadcast will not be recorded, so don't miss it!') The pieces of content can have a flavor more than motivates to follow your channel.
This will help you link people to your brand. You are where the target group is: on social networks on mobile devices. The disadvantages of ephemeral marketing The main usa phone number list disadvantage is that the content has only a short value. After a while it disappears and is no longer of value for the target group. Content can only be shared with other users for a short time. There are limitations on the content you can bring due to the ephemerality Content can be (very) long or (very) short. It is valuable that you add as much value as possible.
And do you have a solid page that is already doing well on Google? Add an image, an infographic or, for example, a video. And did you do a podcast or something about it? Create pages rich in all kinds of information. That way, you tell your B2B customers exactly what they want to know, with content they also like to share with others. Think like a B2B copywriter In 2022, think as much as possible like a B2B copywriter, examining what customers really want to know about companies.
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發表於 2023-4-1 12:35:25