Attention online marketers

Google's annual Search On took place at the end of September. During this event it was announced again which new features are coming in Google Search. And there are quite a few, because Google is not exactly standing still. In this article I therefore look back at Search On 2022 and share the most interesting new features. So online marketers, beware, this may require an update of your strategy! We have seen for some time that Google's algorithms are getting smarter. Machine learningis widely used to deliver more relevant queries. Google's search results page no longer consists of just text results.

We see images, Google Maps, questions answered directly and more. Prabhakar Raghavan, Senior Vice President of Google, explains why the results are no longer just text and words: “The way people Bitcoin Email Leads information isn't confined to a text box. Nowadays Google is going far beyond the search box to create search experiences that work more like our human minds.” Ultimately, Google wants to be able to help its users at any time of the day, in any situation. In the coming months they will therefore come up with these new features. 1. Focus on sustainability and environmentally conscious choices In the coming months, Google will make users more aware of the choices they make and their effect on the environment.  



During the search for a new car, Google will help you find an environmentally friendly and efficient driving car. The search platform will even calculate the cost of petrol for you per model and type of car so that you can make a good and smart choice, and also save money! If you plan a route via Google Maps, there will now also be an option to take the most environmentally friendly route. While shopping, Google will indicate which products are second-hand. Video player 00:00 00:08 2. Making information more accessible via search Google strives to provide everyone with information at all times.